Vitrio is a pioneer in Brazil by establishing a Trading Desk – a highly specialized media team which manages and optimizes campaigns in real time through the use of last generation platforms (DSPs: demand side platforms).
With DSPs’ Platforms we work with Retargeting and Upper Funnel Campaigns focused on Target or Purchase Propension. Besides DSPs, we work with Facebook Ads, Price Comparison, Market Places, Display Media, e-Mail Marketing, Affiliates, Video Ads and all sorts of media that can generate results for our clients.
Our team constantly researches and studies the latest cutting-edge technologies and best practices in different markets across the World, always aiming at our clients’ return on investments.
The first step is to understand our client’s goals and plan the PPC campaigns based on a thorough analysis. We do this through the evaluation of historic data, market data and checking on expected results. By doing so, even before the campagin goes live,we make some accurate predictive analysis which allows us to anticipate whether our campaign will achieve the expected results or not.
Our day by day is to make deep analysis focused on campaign optimization in order to meet our clients’ goals and make the most of our clients’ budgets.
We work with success fee. This means everybody wins!
The lack of data has always been a hurdle. All decisions were made based on few researches and simple data such as GRP (Gross Rating Ponint) and TRP (Target Rating Point) for TV, number of issues for Print Media and others.
Digital Marketing gathers high volumes of data generated through different sources. In fact, 90% of available data has been created over the past 2 years! The is what we call Big Data! This information and data is invaluable! Why not use them to optimize our businesses?
Everything digital can be measured. Everything that can be measured can and should be optimized!
What we do?
We work strategically and tactically to increase our clients’ conversion rates, engagement, ROI, Media Results and overall performance.
Our first step is to understand the scenario and define the objectives and KPIs. After that we evaluate what metrics and tools we’ll use in order to enhance our clients’ digital results.
In Digital there is no rule that tell us what is right every time. We have tests! What worked in a project will not necessarily work in another. If that was the case, every single site would be the same, wouldn’t it ?
A/B Testing: these tests are ideal to test 2 variations of a same page or feature. By using a tool such as Optimizely, Adobe and Google we can determine which version was more succesfull.
Multivariable Testing: these tests are used for more complex variations where we can test several features at the same time on a single page. We could test for example, images, call to action buttons, button colours, etc, searching for the perfect combination – that one that will deliver the best conversion rate.
User Experience is used to define how easily a person can execute a specific task on a site. It could be lead generation, goals achievement, engagement, etc where the measure of success will be how easily and straight forward the user executed the task.
What we do?
We’re able to analyze all points of interaction with the user and understand the complexity to complete a goal.
Digital Analytics Metrics: conversion Rate, Bounce Rate, Results per Device, Internal Search, Page Scroll, Geography, etc.
Eye-Tracking: analysis of what elements on our pages draws the user’s attention. The user has 15 seconds to identify what he’s looking for on the page. This methodology helps us to optimize the design of Landing Pages, Product Pages, etc.
Benchmarking: How do we compare to competitors? What are the market’s best practices?
Compatibility: mobile is not a trend anymore, it is a reality. How is your mobile version?
Internal search: What is your internal search box like? Does the client find what he is looking for?
Content strategy: Is the content relevant? Is it complete? Does it achieve its goals?
Functionalities: Does the Site meet the user’s expectations? Does he find everything he needs on the Site?
Search Engine Optimization (SEO) is an engineering to increase organic traffic onto a website, making it friendly and more visible for Google, Yahoo!, Bing and Other search engines. The optimization of sites involves internal and external strategic actions such as:
Page usability: a structure in which navigation and “findability” are highlighted;
Content: with focus on clients and Search Engines, we generate high relevance content that increases organic visits and conversion rates;
Technology: world class development standards and good code structure are mandatory to ease search mechanisms work through different browsers and devices;
Popularity: the relationship between your website and other sites – specially social media – is a must for good visibility.
In a competitive market it is very important that companies think about different strategies to spread the word about their products and services. Social media is an important pillar of digital marketing and communication.
Social Media Marketing (SMM) has the following goals:
Brand planning: we plan how the brand should be positioned on different channels, analyse the current scenario, investigate competitors and allign strategic positioning.
Social media activation: we optimize content insertions and reach through different social networks according to what has been defined in the strategic planning delivering the brand uniqueness.
Content production and curation: we create and maintain relevant and timely content to engage our client’s audience and strenghten brand positioning.
Monitoring: we constantly analyse the growth of proprietary social channels of our clients focusing on the business objectives. The social media monitoring also includes checking on competitors and espontaneous mentions of the brand within a specific context.
Word of mouth has always been important. Nowadays, consumers can express their opinions massively, consequently influencing others. This makes Social Media an important mean to understand what people think about a specific market, company, products and whatever. This is a Fast, Cheap and Assertive Survey!
And more, we can understand the context and motivations that lead to the generation of the posts, mapping the audience and main topics. We generate insights and Intelligence through:
Digital and Offline campaign buzz;
Identification of audience’s needs;
Generation of insights for product and service improvements, or even new products launches;
Support to future marketing actions;
Insights for social media strategies;
Study of cross-channel influences;
Is there a better way to design and develop websites? Yes. Using data.
We go through a thorough benchmarking and planning process in order to understand the client’s needs and develop a website which meets and exceeds client expectations.
What do we do?
Benchmarking & Market Analysis;
Digital Intelligence research;
Creative concept &/ Layout;
Eye-Tracking studies over the Layout;
SEO best practices;
Tests & Debugs;
Email marketing is one of the most efficient communication tools in ecommerce.
We are noticing a large number of email marketing campaigns with no focused target. This makes the message less relevant and as a consequence, less results.
What is the opportunity?
It is very clear: to increase conversions. Email marketing should be used with a targeted message with a relevant offer or service to the client.
These are some of the strategies that we can benefit from the use of Email Marketing:
Re-targeting, according to user navigation on our website;
The most important part of a succesfull email marketing strategy is not what tool you are using, but the insights and data intelligence that is being used to deliver timely and relevant emails that engage the client.